ink stories

A few brand connections behind the personalization ...

When a box of chocolates became a birth announcement

Personalizing signature chocolate boxes with calligraphy for an in-store promotion at Bluebird Candy in Logan, Utah

It was February and the young couple asked me to write 'September.'

“Of course,” I said. “What’s happening in September?”

They smiled:

“It’s when our first baby is due. We’ll use this to announce it on Instagram.”

And just like that, a simple touchpoint became part of a milestone moment.

If you’re a brand, it doesn’t get much better than this:
Your logo woven into someone’s biggest news — not because you bought their attention, but because you earned a place in their story.

That’s the power of a personal touch:

• Moments > impressions

• Emotion > transactions

• Connection > clutter

You never know when something you create will become a keepsake and make waves on socials.

When a luggage tag starts a collaboration

Personalizing luggage tags with foil initials for a tech company retreat at The Stein Ericksen Lodge Deer Valley in Park City, Utah

Remote employees from around the country gathered at the welcome dinner, surrounded by flickering candles and acoustic guitar. While several people stayed close to observe live lettering — "Wait, you're doing these by hand?!" — they also talked with each other.

That's how I overheard conversations among co-workers about what their initials stand for, the origins of their names, their family history. It led into other discussions about purpose and goals. One conversation ended with, 'Let's work on that together.'

Sometimes, even a simple experience can serve as a bridge. And a launchpad.

Video note: The guest requesting his initials AAA said his parents just wanted to give him a jump start in life!

Event planner: Rose Gold Collective