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What's the value of Corporate Gifting?
Corporate gifting boosts revenue through stronger relationships and brand recognition (2019 PPAI study).
Key stat: 79% more likely to do business after receiving a branded gift
Here's how:
Customer loyalty: 5% increase in retention can boost profits by 25-95%
Sales growth: Gifting campaigns show 163% more won business
Employee productivity: Engaged teams are 21% more profitable
To measure impact:
Track Return on Investment
Compare retention rates: gift recipients vs. non-recipients
Track sales from gifted clients in CRM
Conduct employee morale surveys
Monitor brand mentions and social engagement
Set clear goals, track metrics, refine strategy. Result: Quantifiable impact on your bottom line.
