Live Event Calligraphy
On-the-spot personalization so your customers
feel valued,
tell others,
come back
Serving in-store, corporate & social events in Northern Utah
"I've never heard so many 'oohs' and 'ahhs' at an event.
Everyone felt like a VIP watching their words come to life."
Tricia Merritt, florist + resin artist; Event: Personalization+Workshop
As a business, you're doing all the things. Ads. Socials. Emails.
All essential.
But it can often feel distant, detached.
ashtonink helps your brand spark customer loyalty through live personalization
~ an experience with emotion.
Emotionally connected customers:
Buy ・ Visit ・ Pay ・ Share - MORE
"They are twice as valuable as highly satisfied customers."
(Research across 100s of brands; Harvard Business Review)
How does Live Event Calligraphy Work?
It looks like this (complimentary to your customers or guests) ...
At your in-store promotion or corporate event:
I write guest names or messages on your branded items or gifts right in front of them.
They feel valued, along with a sense of thrill, belonging, and distinction
It sounds like this ...
In store: (purchasing another item) "Mom's birthday is coming up too!"
Corporate or social event: "I'm holding on to this!"
Unique tools matched to your branded items
・Dip pens + ink・
For paper, stone
Great on cards & packaging
・Foil embosser・
For paper, leather, fabric
Great on journals & luggage tags
・Freehand engraver・
For glass, metal, stone
Great on candles & bottles
・Specialty markers・
For anything!
Great on packaging
WHY does Live Event Calligraphy Work?
It's EASY ・ Simple planning, no waste
It's EXPERIENTIAL ・ An interaction alive with artistry
It's economic ・ One touchpoint amplified by gifting, posts, and keepsakes
The experience taps into buyer psychology with:
Delight - we feel intense joy when we receive surprise value
Esteem - we place higher value on things we helped create
Reciprocity - we want to return the favor when gifted
What do a store, bank, sports brand & tech company have in common?
FAQs
What type of companies hire a live calligrapher?
Specialty shops and event planners with businesses like yours.
Luxury brands like Dior and Gucci have long used on-site personalization to stand out.
Why should they have all the fun?
Live event calligraphy is a largely untapped experience for any business looking to connect with customers, guests, and employees.
Brands that have worked with a live calligrapher include:
Stores: Bath & Body Works, Nordstrom, Tiffany & Co.
Consumer: Nike, HBO, American Airlines, wineries
B2B & tech: Accenture, Ideo, Google, PayPal
Venues and other: event centers, country clubs, museums, universities
Which events work well for live personalization?
Any event for customers, employees, or other guests.
Consumer: in-store experiences, brand activations, grand openings, product launches, special promotions, influencer, PR events
Corporate: customer events, conferences, summits, trade shows, award programs, galas, holiday parties, retreats, employee appreciation
Other: weddings, private dinners, open houses, golf tournaments, graduations, fundraisers, festivals; other events at wineries, breweries, vineyards, country clubs
How many guests?
We can work to match your guest list. For inks, foil and engraving, it works best for guests to write their name or phrase on a note, then return to pick up when completed. For in-store events, personalization is completed as purchases are made.
Markers, specialty pens, Up to 40 guests/hr
Dip pen + ink or Foil embossing, Up to 30 guests/hr
Freehand engraving, Up to 15 guests/hr
What items can be personalized?
You name it!
Ideal surfaces include paper, glass, metal, stone, leather, fabric, and more.
Need ideas? View this Gallery and follow @ashtoninkcalligraphy
Stores often offer the complimentary lettering on their packaging, product, or promotional gift for personalization or gift-giving.
Examples:
Box of gourmet cookies with "Happy birthday!" or other gift message selected by the customer
Candle, compact mirror, or perfume bottle engraved with customer name or inspirational word
Gift tag or box of jewelry personalized with pointed pen and ink
Corporate clients often select cards, name tags, gifts, awards, or branded items.
Examples:
Leather luggage tags or journal personalized with foil lettering
Drink glasses or mugs engraved with attendee name
Branded stationery personalized with motivational quote provided by attendee
Who provides the tools and materials?
I provide all writing supplies, including pens, ink, metallic foils, and engraving tools. Clients typically provide surfaces.
Will you travel to our location?
Yes. I'm available to travel to events in Northern Utah and beyond, including Logan, Cache Valley, Salt Lake City, Park City, and more.
(Travel fees apply outside of Cache Valley.)
How much does it cost?
See PRICING
Engage customers ...
through a personal and emotional experience they will want to share.
Jenn Ashton is a calligrapher and engraver based in Logan, Utah, specializing in live, on-site brand activations for retail stores, consumer brands, venues, B2B and SaaS brands, technology brands, luxury brands and more・Providing experiential marketing and brand activations through on-site live event calligraphy and on-site engraving in northern Utah and beyond, including Logan, Cache Valley, Ogden, Salt Lake City, Silicon Slopes, Lehi, Park City, Provo, and Idaho Falls
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